Disney - "401k Story"

bucket/DisneyTaking inspiration from the award-winning Pixar/Disney movie "Toy Story," "401k Story" was a premiere piece of collateral designed to capture the attention of hard-working employees, clearly communicate changes to the company's matching policies and fund choices, and encourage greater participation in the plan itself. As one of the copy writers and editors for the piece, I worked quickly to ensure the content met Disney's highest standards. The piece worked. Enrollment increased. And Disney returned for a benefits booklet, "A Whole New World," based on titles to hit songs from a dozen years of animated classics.