Oracle - "Choices as Personal as Your Signature"

bucket/OracleIt’s tough enough to find captivating themes for benefit brochures. It’s tougher still to customize them. But personalize them? Well, that’s exactly what we did for Oracle—“Benefits as personal as your signature.” My roles on the three-month project included creating the winning theme, writing the copy, and designing the matrix to ensure each employee received a customized, personalized piece with all the benefit options available—and none that weren’t. Project management duties included coordinating copy changes among several HR consulting firms and Oracle’s benefit’s leaders. The results? Increased enrollment, positive reviews, and improved employee satisfaction.